In 2016, two creative minds came together around a shared vision.

This year, we decided to establish “The Group” – not just a company, but a place where experiences come to life and brands flourish. Driven by an endless passion for inspiration and achieving the impossible, we embarked on a journey to create unique experiences for companies and organizations.

Our goal was clear: to create a deep and meaningful connection between brands and their audience, combining advanced technology and limitless creative thinking. We took on the challenge to surprise, excite, and weave the audience into the brand’s story.

Over the years, we have worked with leading brands such as IAI, Sodastream, Egged, Kaltura, eToro, Assuta, Bynet and many others. Each project was an opportunity to create unforgettable moments – moments that touch hearts, leave a mark and connect people to brands in a unique, exciting and meaningful way.

At The Group, we don’t just produce events – we create memories. Every experience we design is unique, and every brand we work with becomes part of a bigger story – a story of inspiration, connection and innovation.

We are The Group – initiators and creators of unforgettable experiences.